Social Media & Content Specialist

Our story

Owned and run by the Hemmes family for over 60 years, Merivale began as a fashion house that catapulted Sydney into the swinging-sixties for all thing's music and fashion. With a knack for creativity, “The House of Merivale” injected a new energy into the theatre of Sydney transforming the brand to what we know now as one of the largest leading hospitality empires in Australia.


Remaining true to our heritage, our aim is to bring a little magic into the everyday. We are constantly growing and pushing the boundaries in over 80+ venues to encapsulate a unique dining experience no matter where you go. Each space is carefully executed with the same attention to detail across a seemingly endless supply of inspired concepts, restaurants, bars, cafes, pubs, nightlife and retail.


The Role

We have an exciting opportunity for a Social Media and Content Specialist to join our Marketing team and the everchanging world of hospitality. The Social Media and Content Specialist will be responsible for the execution, delivery, reporting and content strategy for Merivale across all brands. This role is dedicated to driving revenue and awareness for Merivale projects through paid social activity. 


Responsibilites to include: 

•    Own and execute the social media and content strategy for Merivale across all brands 
•    Community management on social media handles including responding to all questions and comments  
•    Regular content reviews and employ data and customer insights to iterate and improve on existing content 
•    Collaborate with the digital team in development of digital content plans and support in ensuring all communications align with broader brand communications plan, brand positioning, and performance goals 
•    Create content alongside the inhouse creative team, capturing and editing photoshoots for digital channels 
•    Craft copy with consistent tone of voice within brands and ensure alignment of tone of voice across channels 
•    Write and proof copy for all Social Media channels, website, blogs, CRM emails, SMS, push notifications, and direct mail across various parts of the customer journey 
•    Create a loyal and engaged following on social media for all brands in line with KPI’s 
•    Stay up to date with trends, best practices and platform updates for all social media channels 
•    Use Social Media and Google Analytics metrics to expand, evolve, and optimise campaigns  
•    Analyse performance data and communicate findings to colleagues through weekly and monthly reporting 
To be successful in this role you must have a few years experience as a Social Media Specialist with deep knowledge of Instagram targeting and advertising, including third party data sources and re-targeting strategies. You’re competent in Instagram and Facebook Business Manager, with a passion for data export, analytics and reporting across various customer intelligence tools. We’re after a team player with an eye for detail, who is pro-active and meticulous in delivering campaigns which are aligned with the Merivale brand.




The Reward

We have a few key exciting projects in the near horizon this role will have the opportunity to be a part of.  You will be joining a team that strive for excellence, hungry for learning and development and work collaboratively. Merivale offers a range of benefits including free lunch, staff discounts across our venues, fantastic personal development opportunities and a strong and supportive team culture and environment across the business.


We are moving quick with this one, apply today to make your next impactful career move.



Merivale is looking forward to a strong and bright future, this includes being a registered ‘COVIDsafe’ organisation. Keeping the health & safety of our guests and employees is at the forefront of how we operate, and under the directive of the Government, we will continue to maintain a ‘COVIDsafe’ environment for all.


(Please note only suitable candidates with working rights in Australia will be contacted)

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