Business Analyst | Merivale

Merivale is seeking a commercially minded Business Analyst to join our Marketing, Creative and Guest Reservations team. Reporting to the Group Head of Marketing, this role is pivotal in driving business performance through campaign analytics, data interrogation, governance, project support, and actionable commercial insights.  

You will partner with cross-functional teams across brand, digital, partnerships and guest experience, delivering data-driven insights that inform strategic decisions and optimise performance.  

Key Responsibilities 

• Analyse marketing and guest performance data to uncover trends, behaviours and triggers that influence decision-making and loyalty.  

• Translate qualitative and quantitative insights into visually impactful reports that guide campaigns, enhance the guest experience, and strengthen loyalty.  

• Build and maintain BI dashboards, guest analytics and performance reports, ensuring complex data is clear, actionable, and compliant with governance standards.  

• Contribute to projects and initiatives that optimise commercial outcomes across the business.  

• Support business partnership reviews and develop business cases to inform strategic guest initiatives.  

• Drive continuous improvement of guest data systems and platforms, ensuring insights are timely, accurate and practical.  

• Collaborate across teams to deliver cross-functional projects and measurable business impact.  

Essentials  

• 3–5 years’ experience in commercial or business analytics.  

• Strong analytical capability with a commercial mindset.  

• Advanced Excel skills and experience working with large datasets.  

• Experience with SAP, BI tools and CRM systems.  

• Excellent stakeholder engagement and communication skills.  

• Strong planning and organisational skills, with the ability to manage competing priorities. 

• Experience in hospitality, tourism or aviation is preferred but not essential.  

• Relevant tertiary qualifications in business, commerce or analytics.  

This is a hands-on, high-impact role for someone who thrives on complex commercial challenges and influencing outcomes in a dynamic, growth-focused environment.  

Merivale Employee Benefits 

• 25% staff discount across 90+ Merivale venues  

• Exclusive monthly perks, staff-only rewards and events  

• Merivale Staff Cellar – access to premium wines at staff pricing  

• Unlimited career growth with ongoing development opportunities  

• Merivale Academy – online and in-person training, including Leadership & Performance, First Aid, Food Safety and more  

• Employee Assistance Program – confidential wellbeing and mental health support, provided by Sonder  

• Employee Referral Program – earn rewards for bringing great people on board  

• Paid parental leave with flexible return-to-work support